be77 Privacy Policy
At be77, your privacy is a fundamental commitment — not an afterthought. This Privacy Policy explains exactly what personal data we collect when you use be77.io, how we use and protect it, who we share it with, and what rights you have over your information. We encourage every player to read this document carefully before registering an account.
- 1. Introduction
- 2. Data We Collect
- 3. How We Collect Data
- 4. How We Use Your Data
- 5. Legal Basis for Processing
- 6. Data Sharing
- 7. Cookies & Tracking
- 8. Data Retention
- 9. Data Security
- 10. Your Rights
- 11. Children's Privacy
- 12. Third-Party Links
- 13. Marketing Communications
- 14. Changes to This Policy
- 15. Contact Us
1. Introduction
be77 ("we", "us", "our") operates the online betting and casino platform accessible at be77.io. This Privacy Policy describes how be77 collects, processes, stores, shares, and protects personal data submitted by or relating to individuals ("you", "your") who visit, register on, or otherwise interact with the be77 platform.
This policy is written in plain English and is intended to be transparent and easy to understand. Where technical or legal terms are used, we have tried to provide a clear explanation alongside them. If you have any questions about this policy that are not answered here, please contact our support team at [email protected] (plain text — not a clickable link).
This Privacy Policy should be read alongside the be77 Terms & Conditions and our Responsible Gaming Policy, both of which are available on the be77 platform. By registering an account and using the be77 platform, you confirm that you have read and understood this Privacy Policy and consent to the data processing activities described herein.
2. Data We Collect
be77 collects personal data in several categories, depending on the nature of your interaction with the platform. The categories of personal data we collect are set out in the table below:
| Category | Examples of Data Points Collected | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, national ID number, passport number | At registration and during KYC verification |
| Contact Data | Email address, mobile phone number, residential address (including city, district, postal code) | At registration and when updating account details |
| Financial Data | Payment method type (e.g., bKash, Nagad, Rocket, Visa), mobile wallet numbers, bank account details, transaction history, deposit and withdrawal amounts | When making deposits or requesting withdrawals |
| KYC Documents | Copies of national ID cards, passports, utility bills, bank statements, bKash/Nagad account screenshots | During identity verification before first withdrawal |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, time zone | Automatically on every platform visit |
| Usage Data | Pages visited, games played, bets placed, session duration, click paths, search queries within the platform | Automatically during platform use |
| Communications Data | Support chat transcripts, emails sent to support, in-platform messages, feedback submitted | When you contact our support team or send feedback |
| Marketing Preferences | Communication opt-in/opt-out preferences, preferred contact channel, promotional response data | During registration and when updating notification settings |
We collect only the minimum personal data necessary to deliver our services, comply with legal obligations, and protect the integrity of the platform. We do not collect special categories of sensitive personal data (such as racial origin, religious beliefs, or health data) except where strictly required by applicable law or with your explicit consent.
3. How We Collect Your Data
be77 collects personal data through the following means:
- Direct submission: Data you actively provide by completing the registration form, updating your account profile, completing KYC verification, making a deposit or withdrawal request, or contacting our support team.
- Automated technical collection: Data collected automatically when you access the platform, including IP address, device identifiers, browser fingerprints, and session activity, via server logs, cookies, and similar tracking technologies.
- Payment processors: Confirmation data returned by payment service providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard, and banking partners) following a transaction, including transaction reference numbers and status codes.
- Identity verification partners: Results from third-party KYC document verification services used to confirm the authenticity of identity documents submitted during account verification.
- Fraud prevention services: Risk signals and device reputation data from third-party fraud detection providers used to protect the platform from unauthorised access and fraudulent activity.
- Analytics platforms: Aggregated, anonymised usage statistics compiled from platform activity to help us understand how players interact with be77 and improve the platform experience.
4. How We Use Your Data
be77 uses personal data for the following specific purposes:
4.1 Account Management
To create and maintain your be77 player account, verify your identity, process your login credentials securely, and manage account settings and preferences as you update them.
4.2 Service Delivery
To provide you with access to all be77 betting and gaming products, process your bets and wagers, calculate and credit winnings to your wallet, and present personalised game recommendations and content based on your platform activity.
4.3 Payments and Financial Processing
To process deposit requests via bKash, Nagad, Rocket, Upay, and banking channels; to verify payment method ownership; to process withdrawal requests to your registered payment method; and to maintain accurate financial records in compliance with applicable regulations.
4.4 KYC and Identity Verification
To verify that you meet the age eligibility requirement (21 years of age or older), confirm your identity before processing withdrawals, and comply with know-your-customer obligations applicable to online gaming platforms.
4.5 Fraud Prevention and Platform Security
To detect and prevent fraudulent activity, money laundering, multiple account creation, bonus abuse, unauthorised access, and other prohibited conduct as described in the be77 Terms & Conditions. Technical data including IP addresses and device identifiers plays a key role in this function.
4.6 Customer Support
To respond to your support queries, investigate complaints, resolve disputes, and provide guidance on responsible gaming tools. Support communications are retained to provide context for future interactions and quality assurance.
4.7 Responsible Gaming
To monitor account activity for indicators of problem gambling behaviour, to apply and enforce player-requested responsible gaming restrictions (such as deposit limits, session timers, cooling-off periods, and self-exclusion), and to proactively contact players where concerning patterns are observed.
4.8 Legal and Regulatory Compliance
To comply with applicable laws, regulations, and lawful requests from competent authorities, including anti-money laundering obligations, reporting requirements, and court orders. be77 will disclose personal data where legally required to do so.
4.9 Marketing Communications
To send you promotional emails, SMS notifications, and in-platform messages about be77 bonuses, new game launches, and seasonal promotions — but only where you have given your consent to receive such communications. You may withdraw this consent at any time through your account notification settings.
4.10 Platform Improvement
To analyse aggregated usage data and player behaviour patterns (in anonymised or pseudonymised form) to improve platform performance, game selection, interface design, and the overall player experience.
5. Legal Basis for Processing
be77 processes your personal data on the following legal bases:
- Contractual necessity: Processing required to fulfil our obligations under the player account agreement — including account creation, payment processing, game access, and withdrawal handling.
- Legal obligation: Processing required to comply with applicable laws and regulations, including KYC verification, anti-money laundering checks, and responses to lawful authority requests.
- Legitimate interests: Processing carried out to pursue the legitimate interests of be77, including fraud prevention, platform security, responsible gaming monitoring, and platform analytics — where these interests are not overridden by your privacy rights.
- Consent: Processing carried out on the basis of your freely given, specific, and informed consent — primarily for marketing communications. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
6. Data Sharing & Third Parties
be77 does not sell your personal data to any third party. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose:
6.1 Payment Service Providers
bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to facilitate the processing of your deposits and withdrawals. These providers receive only the minimum data necessary to execute the transaction and are contractually prohibited from using your data for any other purpose.
6.2 Identity Verification Providers
Third-party KYC and document verification services that authenticate the identity documents you submit during account verification. These providers act as data processors under our instruction and are bound by strict data processing agreements.
6.3 Game Technology Providers
Gaming software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical session data necessary to deliver their game content within the be77 platform. These providers do not receive your identity or financial data unless strictly required for game integrity purposes.
6.4 Fraud Prevention and Security Services
Third-party fraud detection and device intelligence providers that help be77 identify and prevent unauthorised access, account takeovers, and fraudulent activity. These providers process technical and behavioural data in accordance with their own privacy policies and our data processing agreements with them.
6.5 Legal and Regulatory Authorities
Where required by applicable law, court order, or regulatory directive, be77 may disclose personal data to government authorities, law enforcement agencies, or regulatory bodies. be77 will challenge any request that appears overly broad or not backed by a valid legal basis.
7. Cookies & Tracking Technologies
be77 uses cookies and similar tracking technologies to operate the platform, remember your preferences, keep your session active, and analyse how the platform is used. The categories of cookies used on be77.io are as follows:
- Essential / Strictly Necessary Cookies: Required for the platform to function. These cookies enable secure login sessions, maintain your wallet balance display, and remember your in-session preferences. They cannot be disabled without disrupting core platform functionality.
- Analytics Cookies: Collect anonymised data about how players navigate the platform — pages visited, features used, session duration — to help us identify areas for improvement. No personally identifiable information is captured by analytics cookies.
- Functionality Cookies: Remember your non-essential preferences, such as language settings, game filters, and notification preferences, so they persist between sessions.
- Security Cookies: Help detect and prevent fraudulent access by associating your session with device and browser fingerprint characteristics that were present when you logged in.
You can manage cookie preferences through your browser settings. Please note that disabling essential cookies will affect your ability to use the be77 platform, including login functionality. be77 does not use third-party advertising cookies or retargeting pixels.
8. Data Retention
be77 retains personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, comply with applicable legal obligations, and resolve any disputes or enforce our agreements. The general retention periods applied by be77 are summarised below:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | Duration of account + 5 years after closure | Legal compliance, dispute resolution |
| KYC documents | Duration of account + 5 years after closure | Anti-money laundering obligations |
| Financial transaction records | Duration of account + 7 years after closure | Financial reporting and regulatory obligations |
| Betting and gaming history | Duration of account + 3 years after closure | Dispute resolution, responsible gaming monitoring |
| Customer support communications | 3 years from the date of the interaction | Quality assurance, dispute resolution |
| Technical and usage data (logs) | Up to 12 months on a rolling basis | Security, fraud investigation |
| Marketing preference records | Until opt-out or account closure + 1 year | Consent record-keeping |
Once the applicable retention period has expired and there is no longer a legitimate reason to retain your data, be77 will securely delete or anonymise it. Anonymised data may be retained indefinitely for statistical and analytical purposes, as it can no longer be linked to you as an individual.
9. Data Security
be77 takes the security of your personal data extremely seriously. We have implemented a comprehensive set of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
- TLS/SSL Encryption: All data transmitted between your browser and the be77 platform is encrypted using industry-standard Transport Layer Security (TLS). The padlock icon in your browser address bar confirms this encryption is active.
- At-Rest Encryption: Sensitive data stored in be77's databases — including KYC documents, payment details, and account credentials — is encrypted at rest using AES-256 encryption.
- Password Hashing: Player passwords are never stored in plain text. They are one-way hashed using a secure cryptographic algorithm before storage, meaning be77 staff cannot read your password.
- Access Controls: Access to player personal data is restricted on a strict need-to-know basis. Only authorised be77 staff and contracted processors with a legitimate operational need can access personal data, and all access is logged and auditable.
- Two-Factor Authentication (2FA): be77 encourages all players to enable two-factor authentication on their accounts as an additional layer of protection against unauthorised login attempts.
- Regular Security Assessments: be77 conducts regular internal security reviews of our data handling practices, infrastructure configurations, and access control policies.
10. Your Rights
As a be77 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Privacy Rights Request" and your registered account details:
- Right of Access: You have the right to request a copy of all personal data that be77 holds about you. We will respond to access requests within a reasonable timeframe.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can update most account information directly through your account dashboard.
- Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent and there is no other legal basis for processing. This right is subject to our legal retention obligations — data we are required by law to retain cannot be deleted on request.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data you have disputed is being verified.
- Right to Data Portability: You may request a machine-readable copy of the personal data you have provided to be77, to facilitate transfer to another service provider.
- Right to Object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling for personalised content and responsible gaming monitoring. We will assess your objection and cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent (primarily marketing communications), you may withdraw that consent at any time through your account notification settings or by contacting support. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
be77 will respond to all verifiable privacy rights requests within 30 days of receipt. In complex or high-volume circumstances, we may extend this period by a further 30 days, in which case we will notify you of the extension within the initial 30-day window.
11. Children's Privacy
The be77 platform is strictly for adults aged 21 years and above. be77 does not knowingly collect, process, or retain personal data from any person under the age of 21. The platform is not directed at, and is not intended for use by, minors.
If be77 becomes aware that personal data has been collected from a person under the age of 21, we will immediately close the associated account, void all bets placed, return any deposited funds (net of any bonuses received), and permanently delete all personal data associated with that account from our systems.
12. Third-Party Links
The be77 platform does not contain links to external third-party websites or services beyond those strictly necessary to deliver our gaming and payment products. Game content is delivered within the be77 platform interface by embedded third-party providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others). While these providers operate within the be77 environment, their data collection practices within their own game clients are governed by their respective privacy policies, which are accessible within each game's help section.
be77 is not responsible for the privacy practices of third-party game providers or payment processors operating their own interfaces. We recommend reviewing the privacy policies of any third-party service with which you interact in connection with your use of be77.
13. Marketing Communications
With your consent, be77 may send you promotional communications about new bonuses, game launches, seasonal promotions (such as Eid, Pohela Boishakh, and IPL/BPL cricket season offers), and other be77 news via email or SMS to the contact details registered on your account.
You can manage your marketing communication preferences at any time through the Notifications section of your be77 account dashboard. You may opt out of all marketing communications while continuing to receive essential service communications (such as deposit confirmations, withdrawal notifications, and security alerts), which are not optional and are necessary for the operation of your account.
be77 does not share your contact details with third-party advertisers or marketing agencies for the purpose of sending you marketing from other brands.
14. Changes to This Privacy Policy
be77 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform operations. The effective date at the top of this document and in the meta bar above will be updated to reflect the date of any revision.
Where changes are material — meaning they significantly affect how we use your personal data or the rights available to you — be77 will notify registered players by displaying a prominent notice on the platform and, where practicable, by sending a notification to the contact details held on the player's account prior to the changes taking effect.
Your continued use of the be77 platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated policy. If you do not agree with any changes, you may request closure of your account and deletion of your data, subject to our legal retention obligations.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or be77's data processing practices, please contact our support team using the details below. All privacy-related correspondence should include your registered account username and a clear description of your request or concern.
Support Hours: 24 hours a day, 7 days a week, including all Bangladesh public holidays.
Language: Support correspondence is handled in English.
Subject Line for Privacy Requests: Please use "Privacy Rights Request" as your email subject line to ensure your enquiry is routed directly to our data protection team.
How be77 Protects Your Privacy
A summary of the key commitments be77 makes to every player regarding their personal data and privacy rights.
All data you submit to be77 — from registration details to payment information — is protected by TLS/SSL encryption in transit. The padlock in your browser confirms your connection to be77.io is always secure.
be77 does not and will never sell your personal information to data brokers, advertisers, or any external commercial parties. Your data exists solely to operate your account and deliver the services you use on be77.io.
be77 verifies the identity and age of every player before processing a first withdrawal. This protects the platform, prevents underage access, and ensures your account belongs only to you. All KYC documents are stored with AES-256 encryption.
be77 gives you meaningful control over your personal data. You can access, correct, export, or request deletion of your data at any time by contacting support. Marketing preferences can be updated directly from your account dashboard at no restriction.
be77 collects only the personal data genuinely required to operate your account, process payments, and comply with legal obligations. We do not collect special categories of sensitive data, and we do not build advertising profiles based on your platform activity.
be77 publishes clear retention periods for every category of personal data we hold. Once the retention period expires and there is no legal reason to keep your data, it is securely deleted or anonymised. No indefinite data hoarding — ever.
Continue Exploring be77
Now that you have reviewed our Privacy Policy, explore everything be77 has to offer — cricket betting, live casino, slots, crash games, and more — all in Bangladeshi Taka with instant bKash, Nagad & Rocket deposits. For adults aged 21 and above only.